Acer plans to break through the growing Smartphone market in India with the launch of its latest Liquid E Ferrari special edition. Crafted with exquisite detail and quality materials on the outside and powered by the extremely powerful but elegantly power-efficient Snapdragon™ mobile processor from Qualcomm, the Ferrari Liquid combines stunning looks with exceptional performance for a truly delightful user experience. Exuding passion, sophistication, high performance, and exquisite luxury, the Acer Liquid E Ferrari special edition is utterly unique and in a class of its own.
Mr. S. Rajendran, Chief Marketing Officer, Acer India opined, “The new range of Acer smartphones has been rolled out to meet the increasing consumer demand to access mobile internet in style, anytime and anywhere. Users look for mobile devices with the easiest way to navigate while having the latest multimedia applications. The new range of Acer smartphones personify versatility, performance and stylishness. Acer is a pioneer in offering its customers the best in technology and the Snapdragon™ mobile processor from Qualcomm makes the Liquid E Ferrari special edition a product par excellence.”
This completely personalized smartphone offers sleek interface with fast and smooth navigation through menus and applications, which is in line with Ferrari’s racing spirit. Also, thanks to the 3D graphics accelerator in Qualcomm’s Snapdragon chipset, this model gives fantastic gaming experience to the user. This model is created from the collaboration of Ferrari and Acer. The device allows F1 fans to have the thrill of the Grand Prix always at their fingertips – from the Ferrari wallpaper, to stunning images and videos and a special set of ringtones. From the original concept to the finished product, the special edition smartphone was conceived with the idea of giving a stronger sense of belonging to all Ferrari fans.
During the launch, Dr. Sandeep Sibal, Country Manager and Vice President – Business Development, Qualcomm India and South Asia said, “We congratulate Acer for being the first computing OEM to launch Snapdragon based smartphones in India. The Liquid E Ferrari special edition smartphone takes full advantage of our powerful and power-efficient Snapdragon™ chipset to enable stunning multimedia capabilities like high definition video capture and playback, 3D gaming and a rich mobile internet experience for the discerning Indian consumer.”
Mr. Ajit Joshi, Chief Executive Officer and Managing Director, Infinity Retail Ltd opined “We are extremely delighted to be the exclusive launch partner with Acer for the most awaited Acer Liquid E Ferrari special edition. The product will be well received across a spectrum of users – professionals, sports enthusiasts, youngsters in all key metro markets like Delhi, Mumbai, Bangalore, Ahmedabad, Pune etc. where Croma has a dominant footprint.”
Features of Acer Liquid E Ferrari special edition:
The smartphone is powered by Qualcomm’s industry leading Snapdragon QSD8250™ chipset, with a 5 MP camera. Wi-Fi and an Elite Bluetooth Headset, which can regulate volume automatically with videos, ringtones and images and cancels echoes, make it absolutely unique. The Acer Liquid E Ferrari has a handy slot for microSD cards and comes with 8GB as standard and can support up to 16GB.
At present, Acer has two Smartphone models selling in India — one priced about Rs 9,999 and the other Rs 24,999 and soon plans to introduce one more model in the mid-segment in the near future. Acer India has set up a focused business vertical for the telecom business, and will continue to invest in growing the business.