9X Tashan break mobile TV record on Zenga TV

Fastest channel to reach 1 million video views in just 10 days

Zenga TV, pioneer in Mobile TV today announced that 9X Tashan has become the fastest growing channel on debut on mobile TV. 9X Tashan has managed to break the 1 million video views mark in just 10 days, the fastest in the industry.

Vibha Gosher, Vice President Digital, 9X Media Group, said, “9X Tashan has created television history with its robust performance. We wonder if any other Music Channel has ever hit a century in its opening week. We are extremely excited that Zenga TV is taking 9X Tashan PAN India on the digital platform. The response to Mobile TV has been extremely overwhelming.”

Commenting on the success, Mr. Shabir Momiin, CEO, Zenga TV, said, “9X Tashan has garnered an extremely active viewership base smashing all the records on Zenga TV. The success of the offering has to be attributed to the phenomenal fan following of Punjabi music. In addition, users have preferred our real live mobile TV service in comparison to delayed streaming from You Tube. Furthermore the optimized service for different mobile phones, networks and local operating conditions has been appreciated”.

9X Tashan is available globally on Zenga TV offering and in north India through cable operators and DTH TV. 9X Tashan, is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab – Food, Culture, Music, Costumes, etc. The 24-hour contemporary, Super Hit Punjabi Music Channel airs the latest and best Punjabi music across all genres – Pop, Romance, Underground, Action, Folk, etc – interspersed with rib-tickling short episodes of characters created in 3D animation.

To view 9X Tashan on Zenga TV, any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to tv.Zengatv.com and enjoy 9X Tashan. User can also download a launcher of the service from the WAP portal.

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