Deal breaks all Indian e-commerce records for number of transactions in a day for a single deal

TimesDeal.com, the group buying portal of The Times of India Group, set a new record with 70,000 mobile recharge deals in a day. With this, the portal outdid its own feat of 50,000 orders in a day that it had earlier established on December 01, 2011. TimesDeal.com offered users a special mobile recharge deal on 9th May, 2012 that allowed users to pay just Rs 50 and get a mobile recharge voucher from Paytm, worth Rs 100. The deal was a hit with users as it doubled the value of their money .
The deal sold 70,000 orders in a single day, a new record in terms of number of online orders in the e-commerce space in India. Timesdeal saw a huge traffic surge, with more than 3,00,000 unique visitors reported for that day. The rush was huge and demand was so intense that the number could have easily surpassed 70,000 if the portal did not have to shut the deal for the day. (more…)

TeleDNA has appointed Ashish Kathuria as CSO (Chief Sales Officer) and Kishore Karnam as Vice President, Engineering & Technology, to provide further impetus to the company’s philosophy of customer acquisitions and product engineering.

The company, which is looking to expand its footprint in Africa and UAE is focusing on expanding its senior management team to help achieve its objectives.

Ashish has graduated with Bachelors of Engineering from College of Engineering Pune. He has over 15 years of experience in telecom, managing sales and marketing and has previously served as Vice President-Business Development South West Asia in Acision, a UK based company. He comes to TeleDNA with a goal to create a healthy profitable organization focused towards highest customer satisfaction. (more…)

5 other regional sites rolled out

Datanet India, one of India’s most comprehensive e-resources on socio economic data, today launched a web portal (www.hindibelt.com). The portal provides comprehensive socio-economic statistics about Hindi-speaking states and union territories. These include Bihar, Chhattisgarh, Delhi, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh, Uttarakhand and union territory of Chandigarh.
Speaking on the occasion of the launch, Project Director Dr. R.K. Thukral said “Hindi belt of India supports about 46 per cent of India’s population and occupies about 44 per cent of its geographical area. This region has a massive impact on Indian economy, demography, polity and social economy, and plays an important role in shaping modern India. Hindi belt of India, in fact, is the heartland of India.” (more…)

En Route Media, India’s leading digital in-taxi media provider has partnered with India’s first High Definition Travel Channel – Travel XP HD, an entity of Celebrities Management Pvt. Ltd. to bring travel content for its passengers. Travel XP HD boasts of the biggest HD library of travel content across the world, their content has opened a window for passengers to soak in the vast wonders of the planet. This content will be provided in short form video and showcased in En Route’s in-taxi screen network – Flo.

Flo is a tablet device embedded in radio cabs. It is an entertainment and advertising medium that brings together benefits to two major stakeholders. The first being passengers who can relax and enjoy their otherwise boring journeys and second, brands get a chance to engage with a niche audience through an interactive, audio-visual platform in the captive cab environment. (more…)

Mahindra Powerol, from the house of Mahindra & Mahindra Ltd, today, announced the launch of 2 new television commercials (TVC) for its range of HUPS and inverters. The new TVCs would be launched in a phased manner, beginning with Tamil Nadu, Andhra Pradesh and Bihar.

Mahindra Powerol, a late entrant in the market, has doubled its volumes in the last one year, far exceeding the industry rate of growth. Values of trust, reliability and performance associated with the parent brand (Mahindra) coupled with the product’s own equity in its priority markets of South, has ensured that the brand gains a respectable market share of 11% in the larger market of Tamil Nadu.

Encouraged by the market response to the brand, Mahindra has decided to support the brand with a communication plan that focuses on creating clutter-breaking advertising to keep the brand top of the consumers’ mind. (more…)

SmartJog to increase its global digital cinema distribution on Intelsat 905

SmartJog unveiled today at CinemaCon, the annual convention of the motion picture exhibition industry, that it plans to double its satellite capacity over Europe. The multi-year agreement with Intelsat S.A., the world’s leading provider of satellite services, is for distribution of digital cinema services on Intelsat 905 at 335.5°East to customers in Europe.

This agreement reaffirms SmartJog’s role as a global leader in managed digital cinema distribution services. Currently, SmartJog delivers an average of 40,000 Digital Cinema Packages (DCPs) each month via Intelsat 905 to SmartJog’s network of more than 800 cinemas and 3,000 screens in 13 countries across Europe.

“With a second full time satellite transponder, we will have an aggregated throughput of 140 Mbps available for delivery to cinemas once the upgrade is completed with dual tuner DVB-S2 cards,” said Jean-Sebastien Petit, CEO of SmartJog. “This will enable speedy delivery of four to six large feature film DCPs per day, at an average of 60 gigabits per hour.” (more…)

Conax, a leading global provider of solutions for protecting multi-device digital content, today announced it has entered a strategic contract with Kerela Communicators Cable Limited (KCCL). With upcoming digitization measure, the content security provider will deliver the organization’s 200 cable TV operators with cost effective and flexible content security solutions for enabling smooth digital migration and advanced service offerings. Today the KCCL operators represent 70% of cable TV services in the vast south-west Indian state.

Located on the Malabar Coast of south-west India, KCCL is an initiative of the cable TV operators in Kerela within the umbrella of the Cable Operators Association (COA). Kerela is a top tourist destination in India, named one of the “ten paradises of the world” by [16] National Geographic Traveler magazine. Conax will guide the Kerela cable TV operators in navigating the new digital landscape, integrating new product offerings and obtaining secure distribution of both multi-device of premium content. (more…)

~ MTS BLAZE Day enabled a never before opportunity for MTS customers to cruise super luxury cars from Audi’s stable at India’s first international F1 track~

- The event designed to engage, excite and reward key customers of MTS
- All participants briefed thoroughly by Indian & German professional driving instructors to ensure safety on the Formula 1 track

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom services under the MTS brand with over 16 million wireless customers celebrated Blaze Day powered by Audi Gurgaon – an adrenaline charged, power loaded driving experience for not just the racing enthusiasts but all thrill seekers. The participants including key customers of MTS and its NGO partner – Smile Foundation got a chance to get behind the wheel of some of the finest cars from Audi at Buddh International Formula 1 circuit in Greater Noida. (more…)

Spreading smiles and foolishness

www.21fools.com an online magazine which has been active since the last 23 months, has started its a greeting card e-commerce portal. The magazine and the greeting card store have the same aim, to make people smile with their content and designs.
In the fast paced world full of stress, negativity and dissatisfaction this small initiative 21fools is trying to infuse a little amount of happiness. Through their magazine which was launched on 12th may 2010, they have been focusing on journalism which is inquisitive but yet with a pinch of foolishness. Taking this initiative ahead they have launched ‘Joy Cards’, a greeting card portal which will aim at reviving the old trend of sending cards to our loved ones and making them smile. (more…)

India’s first e-tail school supplies store AllSchoolStuff.com has been awarded the Best Digital Start Up of the Year at the third edition of the Indian Digital Media Awards, 2012 organised by exchange4media Group. The objective of the Indian Digital Media Awards 2012 is to recognise, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space, specifically internet, mobile, gaming, social media and the blogosphere.

The exchange4media India Digital Media Awards (IDMA) 2012 honoured 97 top creations and innovations of the Indian digital industry at a glittering ceremony in Mumbai yesterday. The awards were presented by Vserv.mobi and co-sponsored by Microsoft Advertising and Communicate2. An eminent panel of 22 jurors was jointly led by Shashi Sinha, CEO of Lodestar UM and Mahendra Swarup, Chief Mentor, Smile Interactive Group and included leading advertising, online, media planning, marketing and retail gurus. (more…)